Ein weltweit wegweisendes Werk.„Positioning“ zählt heute zu den 100 wichtigsten Managemen...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new e...

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonu...

Although the landscape of research funding is continually changing, over the past several years o...