The driving force behind the rise of the modern Olympics has been the Olympic marketing programme...

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful man...

Drawing on both academic expertise and real life case studies, this book describes how to use rel...

The driving force behind the rise of the modern Olympics has been the Olympic marketing programme...

Drawing on both academic expertise and real life case studies, this book describes how to use rel...

Illustrated throughout with sport specific case studies this book presents a wide range of perspe...

Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelonäs Olympic ...