The first of this two-volume work brings to the fore marketing communication theories and concept...

This two-part volume, the first of its kind, examines current pedagogical modules and research di...

This two-part volume examines current pedagogical modules, research directions and other emerging...

This book addresses the environmental, social, and economic challenges that corporations in emerg...

The first of this two-volume work brings to the fore marketing communication theories and concept...

This two-part volume examines current pedagogical modules, research directions and othe...

This two-part volume, the first of its kind, examines current pedagogical modules and research di...

This book addresses the environmental, social, and economic challenges that corporations in emerg...