This book provides a cultural history of cultivation theory, a North American mass communication ...

The history of audience research tells us that the relationship between the media and viewers, re...

Picking up on some of the themes developed in his critically acclaimed book Understanding Audienc...

This book is a pragmatic guide to both gathering and analysing media data and helps readers make ...

When societies worry about media effects, why do they focus so much on young people? Is advertisi...

A fascinating student introduction to the popular subject of how the media influence young people...

This book is a pragmatic guide to both gathering and analysing media data and helps readers make ...

Andy Ruddock imparts a theoretically well-rounded analysis of digital media's effect on us, with ...

This book provides a cultural history of cultivation theory, a North American mass communication ...