In the light of a rapidly changing media industry with new technologies, actors and advertising m...

Media Management: A Casebook Approach highlights critical skills and responsibilities for manager...

This textbook takes a case study approach to media and audience analytics. Realizing the best way...

Media Management: A Casebook Approach provides a detailed consideration of the manager's role in ...

In the light of a rapidly changing media industry with new technologies, actors and advertising m...

This volume attests to the fact that pressing global public health concerns are ever present as s...

This textbook takes a case study approach to media and audience analytics. Realizing the best way...