Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth...

This book identifies and discusses the changes that integrated marketing communication (IMC) has ...

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on ...

This book identifies and discusses the changes that integrated marketing communication (IMC) has ...

All about today's IMC--what it is, what it means to you, and how to use it to power your organiza...

Corporate Globalization has created a growing worldwide demand for guidance on how to apply the p...

Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth...