Suitable for the Advertising Management course, this book follows the more general Principles of ...

This combination of workbook and sourcebook combines easy-to-understand explanations of advertisi...

Features actual real-life cases that reflect various trends in the advertising and promotion indu...

This practical and comprehensive text effectively provides advertising account planning principle...

This practical and comprehensive text effectively provides advertising account planning principle...

Suitable for the Advertising Management course, this book follows the more general Principles of ...