This dictionary covers marketing communications in the broadest sense, including advertising, but...

Marketing communications is a subject which has become popular in both marketing and public relat...

This best-selling book looks at the structure and organisation of the industry, how campaigns are...

Public Relations: contemporary issues and techniques offers a definitive guide to public relation...

Originally published in 1984. Public relations is a key element necessary for success in all busi...

Public Relations: contemporary issues and techniques offers a definitive guide to public relation...