This volume focuses on persuasion and the structure and analysis of persuasive communication. It ...

Critical Questions in Persuasion Research presents students with a refreshing way to study persua...

The Science of Gaining Compliance provides readers with an examination of key compliance-gaining ...

This volume focuses on persuasion and the structure and analysis of persuasive communication. It ...

The Science of Gaining Compliance provides readers with an examination of key compliance-gaining ...