Discusses the conceptual issues involved in social media and integrates them with marketingHighli...

This book provides a comprehensive overview of the role of immersive technology with multiple sec...

Discusses the conceptual issues involved in social media and integrates them with marketingHighli...

This book provides a comprehensive overview of the role of immersive technology with multiple sec...

This book presents contemporary discussions on how consumers think, decide, and act in the digita...

The book focuses on emerging digital marketing and consumer culture research directions. It bring...