This book brings together historical and ethnographic perspectives on Indian consumer identities.

By zooming in on urban localities in India and by unpacking the 'meaning of the local' for those ...

Hailed as the beneficiary, driving force and result of globalisation, India's middle-class is puz...

Based on extensive fieldwork in Calcutta, this book provides the first ethnography of how middle-...

This book brings together historical and ethnographic perspectives on Indian consumer identities.