Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...

This new book offers all the authority of Naresh Malhotra’s best-selling Marketing Research title...

This book comprises the proceedings of the 3rd International Conference on Computer Vision, High-...

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a...

¿¿¿¿ The Future of Marketing & Technology-Driven Decision MakingManagement Information Systems, T...

¿¿¿¿ Understand Global Markets & Cultural Influences on Consumer Behavior!International and Cross...

¿¿¿¿¿ Master Service Marketing in Retail & Healthcare!Marketing of Services: Retailing and Health...