There has been a growing interest in the subject of internal marketing: issues and perspectives, ...

Embracing complexity as an opportunity, this groundbreaking book introduces Quantum Level Managem...

This book provides students and academics with a comprehensive analysis of the theory and practic...

A sustainable brand should integrate environmental, social, economic and issues into its business...

A sustainable brand should integrate environmental, social, economic and issues into its business...

Place branding as a field of research is still in a state of infancy. This book seeks to address ...

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between ...

Brands - corporate, products, service- today are collectively defined by their customers, , deriv...

The book brings together international contributors to provide examples from a wide range of indu...

This book investigates and explores the impact of digital transformation on building corporate br...

This edited collection offers a blend of comprehensive and extensive high quality research from g...

This insightful book explores contemporary consumer behaviour and marketing practices.