This volume presents a wide selection of studies and works in the area of international communica...

Durch die Knappheit der finanziellen Ressourcen, den wachsenden Konkurrenzdruck auf den Freizeitm...

Focuses on an integrated communication approach Demonstrates the advantages of pursuing an integr...

This handbook pursues an integrated communication approach. Drawing on the various fields of orga...

The goal of the book is to advance more systematic research in the fields of advertising and comm...