The authors discuss the connections between the ethical, economic, and entrepreneurial dimensions...

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolu...

This special issue of the Review of Marketing Research is devoted to a better understanding of th...

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolu...

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an auth...

The authors discuss the connections between the ethical, economic, and entrepreneurial dimensions...