¿This volume presents the most current theoretical advances in the fields of social marketing and...

With small businesses, the business is the brand, in contrast to corporations that have a portfol...

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a c...

¿This volume presents the most current theoretical advances in the fields of social marketing and...

With small businesses, the business is the brand, in contrast to corporations that have a portfol...